As Lead Designer at Bardot Junior, I was responsible for creating and executing a range of digital, print, and branding assets. Below is a selection of key projects, including eDMs, social content, lookbooks, animations and logo design.

Shot on location, this campaign video was created in collaboration with a videographer. I briefed the concept, storyline, and collection direction, then I edited the final campaign videos from the videographer using Premiere Pro for use across digital channels, including website and social media.

Concept and execution of the Easter Promo Fashion Hunt for Bardot Junior AUS. Collaborating with marketing, I helped define the campaign’s look and feel during this week long sale period. To do this I designed a versatile lockup that can be used across all offers throughout the week and curated a shoot to align with the campaign’s vision across multiple channels.

A range of eDM designs for Bardot Junior, including campaigns for New In Denim, Bubble Trend, Boucle Style Guide, Blue & White Styles, Loyalty, and New In Dresses.

Animated assets for the Black Friday / Cyber Monday promotion, which featured two phases. I used the same illustrated elements across both banners but presented them in distinct ways to offer a fresh look and feel for customers. These animations were used across all digital channels.

Logo designs created for upcoming Bardot Junior garments. Each logo will be used across swimwear garments, tags and detailing as well as other print, and digital assets.

Explore the rest of my work—brand campaigns, digital design, and more visuals that bring stories to life.