Adairs
As Lead Graphic Designer for Adairs Kids, I managed all digital and print assets for the brand, along with incoming illustrative projects. I also contributed design work across the broader Adairs brand. My responsibilities included creating content for organic and paid social, POS, EDMs, web, and motion. I worked closely with the studio team to brief concepts and guide campaign imagery. Below is a selection of key projects from my time at Adairs.
Logo Design / POS
Logo design for the Sleeponomy campaign, created for use across digital assets and in-store windows for both Adairs and Adairs Kids. The brief called for a design that could work statically in-store and come to life digitally for the kids’ range.
I began by developing the adult brand’s logo, then adapted it for Adairs Kids by introducing playful elements to differentiate the two. The concept features faces housed within the ‘O’s and floating ‘Z’s above a cloud. This allowed the kids’ version to animate digitally, with yawning faces and Z’s rising from their mouths into the cloud, bringing the dreamlike theme to life.
eDM
A range of eDM designs created for Adairs brands, covering licensed collections, new store launches, feature collections, and promotional sales campaigns.
Paid / Organic Socials
I created both animated and static assets for organic and paid social media channels as part of Adairs Kids’ licensed collections in collaboration with Disney (Moana) and Warner Bros. (Batman).
Two featured animated assets were developed by adapting official character illustrations, ensuring the final content aligned with each brand’s guidelines and storytelling. This involved isolating and repurposing elements from the product artwork to create cohesive, campaign-ready animations and stills.
Below, you’ll also find examples of static social content designed for both organic and paid use which feature offer callouts, new collection launches, and competition promotions.
Digital Design
Designs created for various digital channels including affiliate partners, in-store digital screens, website banners, social stories, and more.
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